As I’ve said on numerous occasions, scaling a business is no easy task for small business owners and entrepreneurs. The road to expansion is bumpy and riddled with mental and strategic pitfalls that cause revenue bottlenecks and expansion headaches.
Relax. Take a deep breath. Below you’ll discover a “Signature Roadmap of Scaling” that can guide you toward your achieving your goals and dreams and help smooth the asphalt along your scaling journey.
DON’T “WING IT”—SCALEit!
There is no reason for you to feel like you are in a chaotic fog as you grow your business. Sure, at times it will get messy and occasional failure is part of the grind, but you can get through the morass by following the five simple steps in the SCALEit Method®.
Through this process, you will learn to multiply your growth across a variety of assets, including: retaining and recruiting the best talent; creating a collaborative, efficient, and satisfying workplace environment; developing new products and services and/or building your core customer base; and producing an ever-flowing stream of cash flow with consistent profits. Most importantly, SCALElit shows you how to build a business that has deeper meaning for you—and one that can impact the world in a positive way.
THE FIVE COMPONENTS OF SCALE
In future blog installments, we will delve in greater detail into each of the five components of the SCALEit Method. For now, here is a breakdown of the process:
S: Strategic VisionKnowing where you are headed is crucial in order to figure out how to get there. Yet most business owners don’t have a clear destination and this is a big reason why they flail about instead of remaining steadily on course. Your Strategic Vision—or “Big Picture Vision”—is your personal Yellow Brick Road to the Emerald City. It is the inspiration that keeps you determined and moving forward, regardless of the obligatory rejections and brick walls you will face.
C: Cash FlowCash flow as the life force of your company. It ensures you are pumping blood to the core systems of your business so they will thrive and grow. You must build a revenue-driven business that creates cash for your business on a daily basis. Applying SCALEit cash flow practices will give you the vitals you need to invest in your Big Picture Vision.
A: Alliance of the TeamYou, as the company leader, are the Visionary. It is up to you to attract and surround yourself with creative talent and how-to experts who can transform your vision into reality. That includes your taking the lead to build a culture that aligns your team with your Big Picture Vision and feeds off your passion and energy.
L: LeadershipGuiding your team on your Big Picture Vision journey means you must become the best possible version of yourself. If you want to expand your business by 50%, then you must grow personally by at least 60% to attain that station, carry the weight, and then have the emotional, physical, and intellectual reserves to lead it.
E: ExecutionExecution, or taking action, is where the magic comes to life. Action is where you apply and perfect your Big Picture Vision so you can leap higher and higher in both profits and impact. Contrary to popular belief, perfection is not the true measure of how well you executed your best-laid plans. Miscalculations, mistakes, and course corrections are among the best assets in your business.
SCALEit!—OR YOU’LL KEEP RUNNING IN CIRCLES
To get out of scaling nowhere land, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever fog is keeping you stuck at the same level.
I believe that you can achieve your dreams—and you will. Simply follow the implementation steps of the SCALEit Method in my next few blog posts and you will fulfill a vision greater than you ever imagined.
Voice for Business Success
Allison Maslan, CEO of Pinnacle Global Network, The World Leader in Scaling Businesses. She is the Wall Street Journal Best Selling Author of, Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19. Her client list has included Ben & Jerry’s, Supercuts, Charlotte Russe, and Allstate.
Now she and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success and create a more meaningful life. The Pinnacle Global Network, her private mentoring and mastermind enterprise has guided thousands of business owners over the past 10 years. Allison’s been featured in Inc., Success, Fortune, Fast Company and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN and Fox across the US. Allison has also hosted her own podcast, The Scale or Fail Show, since 2011.