Gwen Stefani has achieved impressive success in her career. From her time as the frontwoman for the band No Doubt to her stint as a judge on the popular TV show, The Voice, Stefani has made her mark in the world of entertainment. Stefani is also a brilliant model for aspiring entrepreneurs. She has created a small empire for herself with her own fashion lines L.A.M.B.,which brings in $90 million annually, as well as with collaborations with established brands like Target and Apple. Part of the reason she has been so successful is that people see her as having an authentic interest in her products and career choices. She demonstrates many signs of a good leader.
Business Takeaway for Entrepreneurs
Let’s return briefly to her main clothing line. L.A.M.B. markets not just apparel, but shoes, accessories, bags, watches, and fragrances. Stefani wears and sports all of her line’s items, and not just at launches or promotional events, but all the time. Why is this important? Because it shapes her brand in terms of authenticity. She’s not just hawking items, she’s promoting her lifestyle and Living Her Brand. She even incorporates her clothing line into her music. In Harajuku Girls, she sings “Just wait ’til you get your little hands on L.A.M.B.”
Gwen Stefani has done an excellent job of creating a consistent brand across the board. From her music career to her fashion lines, her unique voice is present in it all. Not only is she impressively consistent in business, that branding carries over into her own life. Living your brand is easy to do when it is authentic! If your business decisions are true to who you are as a person, they will shine through in everything you do.
Authenticity is extraordinarily important to distinguish your brand and build trust. Clients will recognize your passion, and that passion is contagious! Soon they will be just as enthusiastic about your business as you are. Live and BE your brand. Talk it up till the sun goes down. After all, it’s YOU – and you’re pretty great, right?
Are you ready to learn what it takes to 10x your company? Proven CEO coaching will help you achieve those goals. Apply for a free strategy session today with Allison Maslan business coaching services and we’ll help you uncover the exact steps you must take to get there.
Voice for Business Success
Allison Maslan, CEO and founder of Pinnacle Global Network, is a Wall Street Journal Best Selling Author of Scale or Fail which is endorsed by Daymond John and Barbara Corcoran from Shark Tank.
She’s built ten successful companies starting out at age 19. Her client list has included Ben & Jerry’s, Supercuts, Merrill Lynch and Charlotte Russe.
Allison founded The Pinnacle Global Network ® in 2010 to pay it forward and help business owners scale their companies and reach their dreams. Pinnacle has since become the world leader in scaling businesses.
She has shared the stage with Les Brown, Peter Diamandis, Richard Branson, Kendra Scott and JJ Virgin to emceeing the largest marketing event in North America. Allison’s also been featured in Success, Inc. Fortune, Fast Company and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN and Fox across the US.