When it comes to finding the perfect clients for your business, one important first step is to identify any existing clients that are already your favorites. Which of your current customers are simply a pleasure to work with? Which have given you favorable reviews? Which clearly value you and your business and pay on time? Which customers have given you referrals?
You know who you like working with, so let’s start there. The key to finding great clients moving forward is to look at what has worked best for you so far and identify what about those people has made that working relationship so successful and pleasant. What qualities do they all have in common and which stand out most to you?
Describe the existing clients you love in detail in order to create a map for finding and attracting future ideal clients. What are their dreams and goals? What are their personalities like? Do they tend to come from a specific industry you enjoy serving?
Here are some ideas of what to identify, shared from the “My Perfect Client Decoder” workup I created:
Where do they live?
Where do they vacation?
What are their health habits?
What phase of life are they in?
What do they do for fun?
What associations or organizations do they belong to?
What non-profits do they support?
Which social media platforms do they use?
What publications do they read?
Describe their personality
What problems keep them up at night?
What do they want most?
How do they feel about your business/industry/product/ service?
How can you solve their problems?
Outlining these details will help you to find more of the customers you want most for your business, targeting them in exactly the places you are most likely to reach them. Perhaps the most important takeaway from this list is understanding what problems keep your ideal customer up at night and how you can help solve them. If you can find your client’s pain point and solve it for them, you will have a client for life.
Hone in on the kinds of customers you really want to work with, identify their biggest needs and address them pointedly by reaching out to them through the avenues where they are most likely to receive and interact with your solution set. This winning combination of steps will enable you to surround yourself with the perfect clients for your business.
– Allison Maslan, CEO of Allison Maslan International, A Global Business Mentoring Company is the No. 1 Best Selling Author of, Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality. Allison’s built ten successful companies starting out at age 19. Her client list has included Ben & Jerry’s, Supercuts, Merrill Lynch and Charlotte Russe. Now she pays it forward helping ambitious business owners around the world grow a high-revenue business and a passionate life through The Pinnacle Global Network®, her private mentoring and mastermind enterprise. Allison’s been featured in Success, Fortune and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN and Fox across the US. Learn more about Allison and her business growth mentoring programs at www.AllisonMaslan.com. For further high-impact support, get Allison’s Free Millionaire CEO Blueprint Video Series Here: www.AllisonMaslan.com/CEO